Samka Keranovic accepted into Fast Company Executive Board

SCOTTSDALE, ARIZONA (October 13, 2026) — Samka Keranovic, co-founder of Desert Roots Wellness, a coaching and corporate training practice helping high-achieving professionals, leaders, and teams strengthen boundaries and build sustainable success, has been accepted into Fast Company Executive Board, a vetted professional organization of company founders and senior executives passionate about technology and design.

Keranovic was selected to join the community based on her proven expertise in business leadership and coaching. As a member, Keranovic joins industry-leading peers in technology, marketing, advertising, social impact, media, entertainment, corporate leadership, creative design, nonprofit, and social responsibility.

“I’m excited to join a community where leaders can learn from one another and have meaningful conversations about how we work. Through Desert Roots Wellness, I see how often capable people override their own needs and judgment to meet expectations. I look forward to sharing practical perspectives on boundaries, self-trust, and workplace culture, while learning from peers who are building more sustainable ways to lead.”

Founded in 2021, Fast Company Executive Board members get access to a curated network of company founders and senior executives through the private online platform. They help one another solve business challenges, make connections, and share information through lively discussions, virtual events, and online meetups.

Members also have the opportunity to publish relevant professional insights in bylined articles and Expert Insights on FastCompany.com. Some specific areas of focus will be innovation, creativity, design, technology, and social impact.

Additional benefits include access to personal and professional growth opportunities, invitations to VIP educational experiences, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.

Learn more at board.fastcompany.com

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