The People Behind the Practice
Meet the Founders
Desert Roots Wellness was built by two people who found their way through the same walls their clients face. Different paths. Same truth.
Founder
Samka Keranovic
(Authenticity Coach)
With over 15 years of experience in personal development and leadership, Samka Keranovic is dedicated to helping high achievers bridge the gap between who they are and who they strive to be. As an Authenticity Coach, Samka specializes in guiding individuals through the profound process of shedding societal expectations to rediscover their true North.
Her approach combines strategic mindset shifts with deep emotional intelligence, allowing her clients to lead lives — and businesses — that feel as good on the inside as they look on the outside. Having spent over a decade mastering the nuances of human behavior and organizational dynamics, Samka understands that true success is unsustainable without authenticity. Whether she is collaborating with executive leaders or entrepreneurs, her mission remains the same: to empower people to stand unapologetically in their truth and lead with purpose.
This is accomplished through blending practical strategy with intuitive coaching, Samka helps her clients break free from "perfectionism burnout" and step into a life of genuine expression. A firm believer that authenticity is the ultimate competitive advantage; she has spent the last decade and a half transforming the way leaders show up in the world. When she is not coaching, Samka is an enthusiastic advocate for mental wellness and intentional living.
"My work is all about helping you find that sweet spot where your career, your relationships, and your inner world finally align. If you're ready to trade people-pleasing for peace of mind and performance, you're in the right place. Let's get real, let's get messy, and most importantly, let's get you back." — Samka
Founder
Tyler LaBarge
(Empowerment Coach)
With 15 years of experience at the intersection of business operations and human potential, Tyler LaBarge is an Empowerment Coach dedicated to helping high-level professionals unlock peak performance through clarity and resilience. As the President & CEO, Tyler has spent nearly two decades navigating the complexities of leadership, regulatory compliance, and organizational growth, giving him a unique, "boots-on-the-ground" perspective on what it takes to succeed in high-pressure environments.
Tyler's coaching philosophy is rooted in the belief that true empowerment comes from a blend of strategic discipline and personal alignment. He specializes in helping leaders bridge the gap between their professional ambitions and their personal values, ensuring that success is as sustainable as it is significant. Having mentored thousands of individuals through career transitions and leadership challenges, Tyler remains committed to one mission: equipping people with the tools and mindset necessary to take full command of their journey.
Tyler leverages his deep background in the transportation and education industries to help professionals master the art of "leading from within." His coaching style is direct, purposeful, and focused on radical accountability, making him a sought-after mentor for those looking to elevate their impact and streamline their path to success. Tyler is enthusiastic about turning potential into performance and helping others navigate the road to professional fulfilment.
"Over the years I have come to learn that failure to achieve one's dreams is rarely linked to a lack of talent or determination, but rather a misalignment between their professional/personal aspirations and their support system". — Tyler
Together
15+ Years of Combined Experience
Sales. Marketing. Finance. HR. Leadership. Team building. Family business dynamics. Personal reinvention. Energetic healing. We have lived it, navigated it, and built a system to help you do the same.
Certified Geo Love Healing Practitioners
Mind, Body, Soul Methodology
Built from Lived Experience