Our Story
Different backgrounds. Same wall.
Desert Roots Wellness was founded by Samka Keranovic and Tyler LaBarge — two people from very different backgrounds who discovered the same truth: that the biggest obstacles to growth are rarely external.
Between us, we bring over 15 years of combined experience in sales, marketing, business management, finance, HR, team building, and leadership. We have navigated family business dynamics, corporate structures, personal reinvention, and the kind of quiet suffering that comes from living a life that looks "perfect" on the outside but feels hollow on the inside.
We are also Certified Geo Love Healing Practitioners, trained in energetic boundary practices — because we believe that real change is not just mental. It is physical, emotional, and energetic.
We did not build Desert Roots Wellness from a textbook. We built it from lived experience. Every principle we teach, we have tested on ourselves first.
Our Mission
Helping people break free from everyone else's version of their life and build something real — rooted in clarity, boundaries, and self-trust.
No complicated vision statement. No corporate jargon. Just two people who show up — fully — for anyone ready to stop settling and start building the life they already know is theirs.
Who We Serve
Ready to stop waiting?
We work with individuals and businesses who are ready to stop waiting and start moving. You might be our client if:
- You know you are capable of more, but indecision keeps pulling you back
- You feel the weight of other people's expectations more than your own
- You have tried to push through on your own and keep ending up in the same place
- You are financially and mentally ready to invest in deep, sustainable change
- You are looking for a partner who will be honest with you, not just supportive
We do not work with people who want a quick fix; we work with people who are ready to build something that lasts.
What Makes Us Different
We have lived what we teach.
We are not coaches who studied struggle from the outside. Samka and Tyler have navigated family pressure, business failure, personal reinvention, and the specific kind of paralysis that comes from not knowing who you are underneath everything you have been told to be.
We combine practical business and leadership experience with deep personal development work. That means you get both: the inner clarity and the outer structure to act on it.
Our approach is direct, honest, and grounded. We will not tell you what you want to hear. We will tell you what you need to hear — with care, and without judgment.