Different backgrounds.
Same wall.
Samka spent 16 years coaching in private — under confidentiality agreements, traveling to companies, working directly with staff on burnout, boundaries, and indecision — while simultaneously running a VP and COO career in corporate transportation, managing a $5.2M P&L.
The coaching was real. The results were real. The only thing missing was a public name for what she was doing.
Tyler spent 20 years as President & CEO of an education institution — and for most of that time, was quietly helping graduates figure out what to do with their lives. Career decisions, business plans, the gap between a license and a livelihood. He was doing coaching work long before he ever called it that.
In May 2026, they launched Desert Roots Wellness together.
Meet Samka and Tyler →The work is not new. The visibility is.

36+
Years combined experience
16
Years of private coaching (Samka)
7
Internationally accredited certifications
Certifications Include
