Press Release
FOR IMMEDIATE RELEASE
Date: May 1, 2026
Contact: Samka Keranovic
Email: [email protected]
Website: www.drwmbs.com
Sterling Heights, MI — May 1, 2026 — After more than two decades of award-winning leadership in the transportation sector, Samka Keranovic is stepping into a new chapter — one she has quietly been preparing for her entire career.
Today, Keranovic and co-founder Tyler LaBarge officially launch Desert Roots Wellness, an international life and empowerment coaching practice dedicated to helping driven individuals and small business owners break free from indecision, people-pleasing, and the weight of living a life built around everyone else's expectations.
From the Boardroom to the Coaching Room
Keranovic's career in transportation began in 2004 with a customer service role at Swift Transportation. Over the next two decades, she rose through the ranks to become Vice President & Chief Operating Officer at U.S. Truck Driver Training School in Sterling Heights, Michigan — leading a team of 35 professionals, managing a $5.2 million P&L, and delivering transformational results including doubling annual revenues and achieving 300% program growth.
Her leadership did not go unnoticed. Keranovic was featured in CIO Times as one of the 5 Most Efficient Women Leaders to Watch in 2023 and was recognized as one of the Top 50 Women to Watch in Transportation for three consecutive years.
But behind the titles and accolades, something else was happening.
"People kept finding me for the harder stuff," says Keranovic. "Not for strategy or operations — for the conversations about feeling stuck, feeling empty, not knowing how to say no. I was doing coaching work long before I ever called it that."
Built From Lived Experience, Not Theory
Desert Roots Wellness was co-founded by Keranovic and Tyler LaBarge — two people from different industries and backgrounds who discovered the same truth: that the biggest obstacles to growth are rarely external.
Together, they bring over 20 years of combined experience in sales, marketing, business management, finance, HR, team building, and leadership. Both are Certified Geo Love Healing Practitioners, trained in energetic boundary practices, reflecting their belief that real transformation is not just mental — it is physical, emotional, and energetic.
"We built this because we needed it first," says LaBarge. "Every principle we teach, we have tested on ourselves. This isn't a business built on theory. It's built on what actually works."
Services and Offerings
Desert Roots Wellness serves individuals and small business owners worldwide through a range of coaching programs and digital products, including:
- •30 Day Reset Program — A self-paced digital course built on a Mind, Body, Soul framework to help clients build daily consistency, set real boundaries, and design a life that fits.
- •One-on-One Coaching — 60 to 90 minute sessions with a clear 90-day structure for habit building and measurable results. Sessions start at $200, or $150 per session on a six-month package.
- •Digital Toolkits — Accessible entry-point tools including the Boundary Starter Pack, Clarity Kit, and Daily Authenticity Starter Kit, priced from $17.
- •Free 30-Minute Clarity Call — A no-pitch discovery conversation to identify next steps and confirm fit.
A Mission Rooted in People
At its core, Desert Roots Wellness operates on a simple, unwavering mission: to reach as many good people in need as possible.
"We are not here to build an empire," says Keranovic. "We are here to help real people do real work. People over profit — that is the foundation everything else is built on."
The practice serves clients internationally with no geographic limitations, offering all programs and coaching sessions remotely.
About Desert Roots Wellness
Desert Roots Wellness is an international life and empowerment coaching practice co-founded by Samka Keranovic and Tyler LaBarge. Rooted in lived experience and a Mind, Body, Soul methodology, Desert Roots Wellness helps driven individuals and small business owners set real boundaries, rebuild self-trust, and design lives and businesses that genuinely fit them. For more information, visit www.drwmbs.com.
Media inquiries and interview requests welcome.
Contact: [email protected]